Project
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Hoka
Year
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2021
Category
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After Effects
Photoshop
Marketing & Advertisement
Social Media
Synopsis
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The primary objective of the project was to develop two Instagram carousels for the advertisement section. These carousels were designed to provide potential clients with an enticing visual representation of Hoka's top-selling footwear for men and women in 2020. Furthermore, I was entrusted with two additional side projects on behalf of the company during the development phase of the main project. The first project involved animating another advertisement, while the second required my experience in subtitle placement for the TenNine Hike GTX French and German campaigns.
Animation
The objective of this spot was to design an advertisement with a runtime of no more than 8 seconds. The design team was tasked with animating the pre-existing content to achieve this goal.
Subtitles
This assignment was suggested by the head of marketing due to my experience with languages. I used the subtitles feature of Adobe Premiere to deliver it.
Posts
This video represents one of 20 distinct creations, each designed to highlight the ten bestselling products of 2020 for both men and women.